Your Customers Buy with Their Heart

Everytime I walk pass Starbucks, I can't help but always people reading, relaxing, chit chatting. The vibe is always good, no wonder people enjoy hanging around there. I feel happy when I am there too.

If you are in business, many will agree one of the most important things is people don't just buy with their head, they buy most of the time with their heart. The competition in today's marketplace is not for customer's money but for their emotion.Touch the people you serve and they will be back for more. Engage their emotions and they will become your most die hard fans.

Quoting from neurologist Donald Calne "The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions." 1 key take away I would believe is Human beings moved when their emotions are moved.

How does having the latest Iphone make you feel? How does having a branded Chanel Bag make you feel? You get the point?People go where they are cared for, special and good, People buy from a place of emotional engagement. Seems obvious? Not many put it in good use.

The Power of Focus

There's a great power in focusing on what you want. This may seems like such an obvious statement, yet most of us miss it. Dreams can come true. You can get to a place called Extraordinary in your career. You can find love deeper than you have ever imagined. You can realise world class vitality and find lasting fulfilment. But you need to focus. The person who tries to do everything accomplishes nothing. Most people try to be all things to everyone. And so they end up nothing to anyone. Confucius nailed the point: " Person who chases two rabbits catches neither."

What you focus on grows. What you concentrate on is what you see more in your life. Think about that line. Focus on financial mastery and you'll see your economic life improve.

Focus on being more loving and your relationship will improve. Focus on your physical dimension by exercising and following a superb diet and your health will improve. Focus. Focus. Focus. That's what the best of the best do. Tunnel vision around their biggest TO DO. They stick to their knitting rather than scattering their brilliance. A few months ago I read about a billionaire interview. They asked him what was the single best thing he did to get to his financial mastery. "I made this goal my sole reference point," came his reply.