Everyone into brand building these days. Law firms. Accounting enterprises. Retail organisations. And even Paris Hilton said:"I am a Brand"
This raises the question "How can we get our brand from where it now is to where we want it to be?" My answer...study the hip hop artiste!
We can read the books out there, and we can invest in getting our brand managers to world class. But I will save some money with a simple suggestion. Study the Hip Hop artiste. You'll learn all you need to learn about taking a brand to the top of the mountain. These guys are amazing.
"I'm not a businessman. I'm a business, man."
Constantly reinventing. relentlessly innovating. Endlessly improving. They have one in record that drives their name; their brand into the public consciousness and then extend their line into clothes, books, movie, colognes and etc. Study the way their build community, cement loyalty and tattoo what they stand for onto people's brain cell.
1 comment:
An interesting read. Most of the popular hip hop artists are very good at creating a brand for themselves. In fairness, most of them have outside help from brand consultants and a slew of PR reps; however, I do not think this negates the value in studying them and learning from them.
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