Everytime I walk pass Starbucks, I can't help but always people reading, relaxing, chit chatting. The vibe is always good, no wonder people enjoy hanging around there. I feel happy when I am there too.
If you are in business, many will agree one of the most important things is people don't just buy with their head, they buy most of the time with their heart. The competition in today's marketplace is not for customer's money but for their emotion.Touch the people you serve and they will be back for more. Engage their emotions and they will become your most die hard fans.
Quoting from neurologist Donald Calne "The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions." 1 key take away I would believe is Human beings moved when their emotions are moved.
How does having the latest Iphone make you feel? How does having a branded Chanel Bag make you feel? You get the point?People go where they are cared for, special and good, People buy from a place of emotional engagement. Seems obvious? Not many put it in good use.